AffStat

Shawn Collins
Nearly two hundred affiliate managers from a cross-section of the industry were surveyed on their overall statistics. Covered in the survey included affiliate networks, staffing, affiliate recruiting, and management. The survey question responses are broken out by affiliate program type: bounty, pay per lead, and pay per sale. [ description ]

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Description

AffStat

Below are the questions that were asked for the AffStat 2006 Report:

How does your program determine commissions?
Does your program have dedicated management (no other duties for affiliate manager)?
How many affiliates do you have?
How many new affiliates do you acquire per month?
How many click-throughs do your affiliates generate per month?
What is the conversion rate for your affiliate program?
What percent of your affiliates are active (defined as having generated at least one click last month)?
What percent of your affiliates earned commission last month?
What percent of the total transactions on your site are generated through affiliates?
Do you approve affiliates automatically or manually?
Which network(s), solution provider(s), or software program(s) do you use to track your affiliate program(s)?
Do you have a blog for your affiliate program?
What was the largest commission you paid to an individual affiliate in one month?
Do you permit your affiliates to bid on your trademark name(s) in pay per click search engines?
What types of rewards and/or incentives do you offer to your affiliates?
What is the biggest challenge in affiliate marketing?
What's your most effective method for recruiting affiliates?
Do you manage the affiliate program in-house or are you an outsourced program manager?
What is your annual salary (including incentives and bonuses)? [in-house employees]
What is your total monthly compensation for the affiliate program you manager (including
percent of transactions if applicable)? [outsourced program managers]

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Author(s)	Company	Categories
Shawn Collins	Shawn Collins Consulting	Affiliate Marketing

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