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The traditional ways to getting traffic to your website
can be just plain difficult and confusing!
Beside the fact that the web grows more crowded every day,
traditional traffic generation just keeps getting more
complicated and confusing. Let's look at your options:
Search Engines - the closest thing to online marketing
"Voodoo", the search engine rules change daily. As a former
Vice President of Marketing for a major search engine
optimization company, I can tell you that getting traffic
this way is complicated, time-consuming... and VERY
unpredictable. Keep the Pepto-Bismol handy if you choose to
get your traffic this way.
Yahoo! - Yahoo! now charges $300 per year (with no guarantee
of acceptance). They also change their rules a couple of
times a year... so, after spending all that money, you still
have no guarantee of good placement or traffic from Yahoo!
Pay-Per-Click Search Engines - although you can guarantee
traffic to your site, those pay-per-click charges add up
fast! Paying $20-$100 per hundred visitors makes it harder
and harder to make any money this way.
Email Marketing - It used to be every online marketer's goal
to have a big list of subscribers. But now, people are
slowly becoming "immune" to email. They get 50 spam messages
for every one they want to read. It's too easy for your
message to get lost and deleted.
FFA pages and "Safe Lists" - These techniques do nothing
more than flood your email box with spam and rarely -- if
ever -- create additional sales.
Banners - PLEEEAZE! Banners get ignored more than
telemarketers! Banners don't work at all anymore... if they
ever did!
Your best source of FREE, Targeted Traffic and Customers!
I've done it all when it comes to getting traffic:
traditional search engines... Yahoo!... email marketing...
FFA pages... pay-per-click... even some SPAM early on in my
career (but not much of that). Here's my philosophy when it
comes to generating website traffic.
It's quite simple really...
"You would much rather have a thousand people sending you
two visitors a day than depend on two sources to each send
you a thousand visitors a day!"
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