How to Find Buyers
As you become more familiar with the competition, you will also be
discovering where and how to find buyers. Whatever the type of business you want to open, you will need to do market research to
determine if there are buyers for your idea, where they are, and how to
find them. (and in the process, you will also be gathering information on
pricing.)
Visit your local library to compile local and county statistic on the
size and makeup of your market. While you are at the library, check out
some books on marketing research so you will know what you are getting
into.) Also, check those of the following resources that might have data
about your product or service or people who use it:
Encyclopedia of Associates,
17th Edition. Gale Research Company, Book Tower, Detroit, MI 48226
Ayer Directory of Publications.
Lists trade publications by subject matter. Contact the sales, marketing
or research departments for buying patterns among their readers.
Survey of Buying Power.
Sales, Marketing, Management Magazine. July issue each year.
Thomas' Register.
List companies by product and service line, organized geographically and
alphabetically.
Directory of Business, Trade, and
Public Policy Organizations. U.S.
Small Business Administration, Office of Advocacy.
Department of Commerce Publications.
Date User Series Division, Bureau of Census, Washington D.C. 20233
County Business Patterns. U.S.
Department of Census. Available
for each state.
In conclusion when your marketing research is completed you will have:
-
identified your potential customers
-
found out all you can about their habits,
needs, preferences, and buying cycles
-
decided how to reach them to generate
sales.
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